RO67 - 4.4 - Sales promotion techniques

Which sales promotion technique is most effective at encouraging customers to try new products?

• Discounts
• Competitions
• BOGO deals
• Point-of-sale advertising

What is the main disadvantage of using BOGO deals?

• They can make the product seem less special.
• They can lead to a loss of profit for the business.
• They can be overlooked by customers.
• They can generate negative publicity if the products are considered unhealthy.

What is the main advantage of using free gifts as a sales promotion technique?

• They are highly effective at attracting attention.
• They can significantly increase brand awareness.
• The cost of the free gifts is often minimal.
• They are particularly effective at promoting impulsive purchases.

How can discounts be useful for businesses?

• By increasing the usual price of a product
• By reducing the usual price of a product
• By making the product seem less special
• By offering cash rewards

What is a potential drawback of offering discounts for too long?

• They can make the product seem less special.
• They can lead to a loss of profit for the business.
• They can be overlooked by customers.
• They can generate negative publicity if the products are considered unhealthy.

How can competitions increase brand awareness?

• By offering discounts
• By offering prizes
• By reducing the usual price of a product
• By making the product seem less special

What is a potential disadvantage of using competitions as a sales promotion technique?

• They can make the product seem less special.
• They can lead to a loss of profit for the business.
• They can be overlooked by customers.
• They can generate negative publicity if the products are considered unhealthy.

How can BOGO deals be effective at attracting attention?

• By offering two products for the price of one
• By reducing the usual price of a product
• By offering cash rewards
• By making the product seem less special

What is a potential drawback of using BOGO deals?

• They can make the product seem less special.
• They can lead to a loss of profit for the business.
• They can be overlooked by customers.
• They can generate negative publicity if the products are considered unhealthy.

How can point-of-sale advertising be effective at promoting impulsive purchases?

• By offering discounts
• By placing products at the checkout line
• By offering cash rewards
• By making the product seem less special