_____________ is the process of planning, pricing, promotion, selling, and distributing goods or services to create exchanges that satisfy customers.
Marketing final review

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Other
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9th - 12th Grade
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Hard
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18 questions
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1.
FLASHCARD QUESTION
Front
Back
Marketing
2.
FLASHCARD QUESTION
Front
_______________ are tangible items that have monetary value.
Back
Goods
3.
FLASHCARD QUESTION
Front
________________ refers to a company ceasing operations following its inability to make a profit.
Back
Business failure
4.
FLASHCARD QUESTION
Front
_______________refer to statistics that describe a population in terms of personal characteristic such as age, gender, income, marital status, ethnic background, education, and occupation.
Back
Demographics
5.
FLASHCARD QUESTION
Front
8.________________refers to segmentation of the market based on where people live.
Back
Geographics
6.
FLASHCARD QUESTION
Front
Primary data are data obtained for the first time.
Back
True
7.
FLASHCARD QUESTION
Front
_____________ is the process of selling over the telephone.
Back
Telemarketing
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