The YouTube Effect

What is the article mainly about?

• how to secure brand deals as a content creator

• how content creators make their work look easy

• how artificial intelligence (AI) affects creators

• how content creators make money

In the introduction, the phrase “just getting by” means to ______.

• A) thrive in all aspects of life

• B) barely manage to have what is needed

• C) completely fail at finding success

• D) disregard responsibilities

Which is the main way most creators earn money?

• A) brand partnerships

• B) selling subscriptions

• C) ad views

• D) posting links for products

To profit from ads on YouTube, a creator must have ______.

• at least 1,000 videos

• 100 views in 90 days

• at least 1,000 subscribers

• both long and short content

Which detail supports the idea that it can be difficult to earn money on YouTube?

• A) “Today the video-sharing platform—now owned by Google—has about 2.7 billion monthly users.”

• B) “People around the world watch more than 1 billion hours of YouTube every day.”

• C) “[Jimmy] Donaldson says he reinvests every dollar he makes back into his business.”

• D) “There are more than 114 million active channels on YouTube. Only about 3 million are eligible to earn money through ads.”

Which statement is supported by the graph “How Much Do Creators Earn in a Year?”

• The creator economy is worth about $250 billion globally.

• Only about 7 percent of creators make $200,000 or more annually.

• The value of the creator industry is projected to grow to $480 billion by 2027.

• The majority of content creators make at least $50,000 annually.

Which is an example of how a YouTube star might diversify their income stream?

• buying new equipment

• posting YouTube shorts

• selling merchandise

• meeting targets

An engaged subscriber is someone who ______.

• makes videos they are truly passionate about

• regularly likes and comments on content

• has between 1,000 and 5,000 followers

• supplies free goods for a creator to unbox

Why might the author have included information about creator Jimmy Donaldson in the article?

• to show that content creation is a lot of work

• to highlight the risks of content creation

• to discourage readers from becoming creators

• to reveal how creators partner with brands

With which statement would professor Wayne Geerling likely agree?

• A) People overestimate the amount of work required to make online content.

• B) AI threatens to end the creator industry.

• C) Aspiring content creators must be adaptable.

• D) Content creation is a predictable industry.