TAM Q2 CFA

What is the primary purpose of fashion merchandising?

• To design new clothing styles

• To create advertising campaigns

• To ensure products are sold to the target customer at the right time, place, and price

• To provide fabric samples to manufacturers

What are the main key components of fashion merchandising?

• Buying & Planning, Visual Merchandising, Marketing & Promotion, Sales and Customer Service

• Visual merchandising, shopping, sales, design, manufacturing

• Manufacturing, window displays, promotion

• Customer Service, shopping, returns, design

Which of the following best describes a fashion merchandising strategy?

• Developing seasonal collections based on design trends

• Managing promotions, pricing, and placement of fashion products

• Negotiating with textile suppliers for lower costs

• Organizing runway shows for new designers

What is the first step in retailing?

• Receiving the goods

• Planning the types and quantities of goods to sell

• Buying the goods from suppliers

• Selling the goods to consumers

Which of the five functional areas of fashion retail firms is considered the central function?

• Financial control

• Human resources

• Merchandising

• Promotion

_____ is one seamless combination of all selling channels together, with the same products and services uniformly offered throughout the organization.

• Electronic retailing

• Direct-mail marketing

• General merchandising

• Omnichannel retailing

The process of evaluating and analyzing trends and scanning a variety of stores for information is known as?

• Fashion trend forecasting

• Broadcasting

• Data analytics

• Fashion predicting

Successful designers and stylists should keep a close eye on what type of trends?

• Seasonal

• Underground

• Background

• Weekly

Which of the following is NOT true about merchandising?

• Merchandising involves varying degrees of planning, buying, and selling

• Only some companies that deal with fashion goods do merchandising

• To achieve high profits for a business, merchandising functions must offer the optimum merchandise blend

• Successful retailing requires good marketing supported by effective merchandising

Which economic principle directly influences pricing in the fashion industry?

• Supply and demand

• Comparative advantage

• Opportunity cost

• Inflation