topic 4

Each of the followings are major influences on business buyers?

• Environmental factors

• Social factors

• Cultural factors

• Motivation factors

In order to identify target market, ____________ is needed

• Positioning

• Marketing differentiation

• Market segmentation

• Public relations

When a company identifies the parts of the market it can serve best and profitably, it is practicing _______.

• concentrated marketing

• mass marketing

• market targeting

• segmenting

Business buying behavior refers to the buying behavior of organizations that buy all of the following EXCEPT ________.

• products for use in production of other products

• services for use in production of other services

• products purchased to rent to others

• products purchased for personal consumption

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

• product-related

• independent

• contract

• estranged

A product can be viewed in 5 levels. Which of these followings is NOT one of those 5 levels?

• Actual product

• Tangible product

• Augmented product

• Core benefits

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

• unified

• more efficient

• modern

• customer-driven

The right order of stages in Product Life Cycle is:

• Growth, Maturity, Introduction, Decline

• Introduction, Maturity, Growth, Decline

• Growth, Decline, Maturity, Introduction

• None of the above

With the product bundle pricing, sellers can combine several products and offer the bundle _______.

• as a working unit

• at a reduced price

• as a compete self- service package

• as a reward to loyal customers

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.

• direct marketing

• sales promotions

• personal selling

• public relations