
topic 4
Authored by Hải Đinh
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Each of the followings are major influences on business buyers?
Environmental factors
Social factors
Cultural factors
Motivation factors
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In order to identify target market, ____________ is needed
Positioning
Marketing differentiation
Market segmentation
Public relations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a company identifies the parts of the market it can serve best and profitably, it is practicing _______.
concentrated marketing
mass marketing
market targeting
segmenting
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Business buying behavior refers to the buying behavior of organizations that buy all of the following EXCEPT ________.
products for use in production of other products
services for use in production of other services
products purchased to rent to others
products purchased for personal consumption
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.
product-related
independent
contract
estranged
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product can be viewed in 5 levels. Which of these followings is NOT one of those 5 levels?
Actual product
Tangible product
Augmented product
Core benefits
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.
unified
more efficient
modern
customer-driven
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