CTE Lvl 1 Marketing Semester Test

Which of the following best describes the marketing mix? Mark only one oval.

• A blend of different marketing strategies

• A set of tools used to achieve marketing objectives

• A financial budget for marketing

• A plan for product distribution

How does pricing strategy influence the marketing mix? Mark only one oval.

• It determines the product's quality

• It influences customer perception and demand

• It has no effect on the marketing mix

• It only affects distribution

Which of the following is NOT a component of the marketing mix? Mark only one oval.

• Product

• Price

• Promotion

• Profit

What is the primary goal of the marketing mix? Mark only one oval.

• To maximize production efficiency

• To create a unique selling proposition

• To meet customer needs and wants

• To reduce marketing costs

Which of the following best describes 'Place' in the marketing mix? Mark only one oval.

• The price at which a product is sold

• The location where the product is available to customers

• The promotional methods used to sell the product

• The quality of the product

Which of the following is an example of a promotional strategy? Mark only one oval.

• Setting a product price

• Conducting market research

• Offering discounts and sales

• Choosing a distribution channel

What role does market research play in the marketing mix? Mark only one oval.

• It helps to set prices

• It informs product development and promotion

• It determines the distribution channels

• It has no significant impact

Which of the following is a method of promoting a product? Mark only one oval.

• Direct mail

• Retail location

• Product design

• Supply chain management

How can a company differentiate its product in the marketing mix? Mark only one oval.

• By lowering the price

• By improving customer service

• By enhancing product features

• All of the above

Which of the following can be a challenge when implementing the marketing mix? Mark only one oval.

• Identifying the target audience

• Balancing the 4Ps effectively

• Adjusting to market changes

• All of the above