Generational Insights Quiz

“Fifty-seven percent of” this group “regularly block ad content because it is too pushy and phony.”

• Millennials
• Generation Z

• Baby Boomers

• Silent Generation

Those of this generation are “comfortable interacting with people to get the information they need.”

• Silent Generation

• Generation X

• Baby Boomers

• Generation Z

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CCSS.RI. 9-10.7

CCSS.RI.11-12.7

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“They’re more likely to support brands and businesses that make a positive social impact.”

• Generation Z

• Baby Boomers

• Millennials

• Generation X

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CCSS.RL.11-12.9

CCSS.RL.6.3

CCSS.RL.7.3

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“You can appeal to these groups with messaging that focuses on product craftsmanship, reliability, and guarantees.”

• Generation X

• Silent Generation

• Baby Boomers

• Millennials

Those born in 1967 are part of this generation.

• Generation Z

• Millennials

• Generation X

• Baby Boomers

This generation “allows their personal networks to weigh in on their buying decision via social media.”

• Generation X

• Generation Z

• Baby Boomers

• Millennials

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CCSS.RL.11-12.9

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CCSS.RL.9-10.3

“Shoppers” of this generation “place more importance” than Millennials do “on the total experience, like the speed of their delivery, opportunities to provide feedback, and a visually appealing online dashboard.”

• Generation X

• Millennials

• Silent Generation

• Generation Z

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CCSS.RL.11-12.9

CCSS.RL.6.3

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CCSS.RL.8.3

CCSS.RL.9-10.3

They “want to feel emotionally connected to the purchase experience and, often, the brand itself. This means that your business needs to relate with them on a personal level.”

• Millennials

• Generation X

• Silent Generation

• Baby Boomers

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CCSS.RL.2.6

CCSS.RL.8.3