ITF + Chapter 2

What is one way stores can learn about you when you shop online?

• By asking for your email

• By observing your clothing

• By collecting data from websites

• By offering a discount club membership.

When you sign up for something online, you give companies permission to use your ____.

• Social security number

• Personal information

• Credit score

• Shopping preferences

Which of the following is considered Direct PII?

• Favorite color

• Full name

• Pet's name

• Favorite movie

Fill in the blank: _______ is an example of Direct PII.

• Social media posts

• Favorite book

• Browser history

• Favorite food

Which of the following is an example of indirect PII?

• Social Security Number

• Postal code

• Bank account number

• Phone number

Companies use data to show you ads for products similar to ones you've bought before. This is known as ________.

• Direct marketing

• Targeted advertising

• Random advertising

• General marketing

What is the primary goal of data analytics as described in the text?

• To collect as much data as possible

• To find patterns in data to offer personalized products

• To sell data to third parties

• To ensure data privacy.

Which of the following is NOT a function of cookies?

• Track what you do online

• Store your passwords securely

• Remember your searches

• Hold onto items in your shopping cart.

Fill in the blank: DuckDuckGo, BraveSearch, and Swisscows are examples of search engines that prioritize ________.

• Speed

• Data collection

• User privacy

• Advertising

What is the primary reason website owners use cookies?

• To enhance user experience

• To show more ads and learn about user interests

• To improve website speed

• To share data with other websites.