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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to evoke feelings in the audience to persuade them.

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Example of Ethos:

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"As a doctor with over 20 years of experience, I recommend this treatment."

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Example of Logos:

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"Studies show that 90% of people who exercise regularly have better health outcomes."

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Example of Pathos:

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"Imagine the joy of adopting a puppy and giving it a loving home."

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How does Ethos enhance an argument?

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Ethos enhances an argument by establishing the speaker's credibility, making the audience more likely to trust their message.

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How does Logos enhance an argument?

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Logos enhances an argument by providing logical reasoning and evidence, making the argument more convincing.

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How does Pathos enhance an argument?

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Pathos enhances an argument by connecting with the audience's emotions, making the message more relatable and impactful.

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Identify the rhetorical appeal: "This product is endorsed by leading experts in the field."

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Ethos