Front

What is rhetoric?

Back

The art of persuasion.

Front

Who came up with the ideas of ethos, pathos, and logos?

Back

Aristotle.

Front

What does ethos refer to in rhetoric?

Back

Ethos refers to the credibility or ethical appeal of the speaker.

Front

What does pathos refer to in rhetoric?

Back

Pathos refers to the emotional appeal used to persuade an audience.

Front

What does logos refer to in rhetoric?

Back

Logos refers to logical reasoning or the use of facts and evidence to persuade.

Front

Give an example of ethos in advertising.

Back

Using a celebrity or expert to endorse a product.

Front

Give an example of pathos in advertising.

Back

Using a sad story or emotional imagery to connect with the audience.

Front

Give an example of logos in advertising.

Back

Presenting statistics or facts about a product's effectiveness.

Front

What is the primary purpose of rhetoric?

Back

To persuade an audience.

Front

How can understanding rhetoric improve communication?

Back

It helps in crafting messages that effectively persuade and engage the audience.