Global Market Quiz

What is the purpose of market segmentation in global marketing?

• To limit market reach

• To identify specific target audiences

• To reduce product lines

• To focus on local markets

What are capital markets primarily concerned with?

• Trading financial securities

• Providing tourism services

• Manufacturing goods

• Offering IT services

What is a common feature of markets in developing countries with high growth potential?

• Declining industries

• Emerging markets

• Luxury goods

• Stable economies

What type of projects are included in government and public markets?

• Infrastructure projects

• Software development

• Green technology

• Fashion design

What is an example of a product in government and public markets?

• Healthcare supplies

• Software development

• Green technology

• Microchips

Which of the following is NOT an example of an e-commerce platform?

• Amazon

• Alibaba

• eBay

• Local farmers' market

Which of the following is a feature of e-commerce markets?

• In-person transactions

• Online transactions

• Limited to local areas

• Only physical goods

What is the primary benefit of using a standardization strategy in global marketing?

• Increased local appeal

• Consistent brand image worldwide

• Diverse product offerings

• Enhanced local customer satisfaction

Why might a company choose a localization strategy?

• To reduce marketing costs

• To appeal to local tastes and preferences

• To maintain a uniform global image

• To simplify product offerings

Which strategy involves offering slight product adaptations while maintaining a uniform brand image?

• Localization

• Diversification

• Standardization

• Customization