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5 PR Process: Research and Planning

Authored by Dr Soo

Social Studies

University

Used 1+ times

5  PR Process:  Research and Planning
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the second step in the public relations process?

Communication

Research

Planning

Evaluation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does effective planning in PR help to achieve?

Increased competition

Organizational objectives

Higher costs

Less communication

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a part of the RACE planning process?

Assessable

Evaluation

Research

Communication

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step a PR practitioner takes when creating a PR plan?

Evaluation

Communication

Action

Research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a situation analysis in PR?

To analyze competitors only

To gather and analyze relevant information

To write press releases

To create a budget

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of a PR plan outlines why the plan is needed?

Objectives

Situation Statement

Target Audience

Evaluation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key component of effective communication in PR?

One-way communication

Complex language

Feedback

Ignoring audience needs

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