5 PR Process: Research and Planning

What is the second step in the public relations process?

• Communication

• Research

• Planning

• Evaluation

What does effective planning in PR help to achieve?

• Increased competition

• Organizational objectives

• Higher costs

• Less communication

Which of the following is NOT a part of the RACE planning process?

• Assessable

• Evaluation

• Research

• Communication

What is the first step a PR practitioner takes when creating a PR plan?

• Evaluation

• Communication

• Action

• Research

What is the purpose of a situation analysis in PR?

• To analyze competitors only

• To gather and analyze relevant information

• To write press releases

• To create a budget

Which element of a PR plan outlines why the plan is needed?

• Objectives

• Situation Statement

• Target Audience

• Evaluation

What is a key component of effective communication in PR?

• One-way communication

• Complex language

• Feedback

• Ignoring audience needs

What does the acronym RACE stand for in PR planning?

• Research, Action, Communication, Evaluation

• Research, Analysis, Communication, Execution

• Research, Action, Communication, Execution

• Review, Action, Communication, Evaluation

What is the main goal of a communication audit?

• To increase costs

• To assess communication effectiveness

• To limit communication channels

• To ignore feedback

Which of the following is a method for evaluating PR campaigns?

• Increasing budget

• Ignoring audience feedback

• Focus groups

• Limiting communication