S3 Product and Branding

Marketing is the business of promoting and selling products.

• True
• False

Which of the following are categories which target markets can be divided into?

• Age
• Gender
• Lifestyle
• All 3 of the other answers

Which target market would be best suited to the product shown?

• men
• women
• people who live in flats
• people with gardens

Which target market woukd be best suited to the product shown?

• Men
• Women
• Teenagers
• Children

Which target market would be best suited to the product shown?

• Men
• Women
• Families
• Campers

Which target market would be best suited to the product shown?

• Travellers
• Readers
• Men
• Women

Different market segments can be created by splitting up the market into age,  income, lifestyle, locations or culture to give distinct groups of consumers and users.

• True
• False

Social expectations continually change, and new technology and new inventions emerge constantly.

• True
• False

When clients, manufacturers and designers see an opportunity whereby a product will sell well, or if they see a market which they can design a new product for, they will work towards making a profit from it, maximising its potential. This type of market is called a ..........

• Consumerism
• target market
• market segment
• Market niche

Products can also be aimed at a wide market. This is simply called the .........

• Target Market
• Mass Market

• Market Segment
• Consumerism