Understanding Mitchell's Salience Model

What is the primary focus of Mitchell's Salience Model?

• The model focuses on the emotional responses in decision-making.

• The primary focus is on the historical context of decisions.

• The model emphasizes the role of social influences in choices.

• The primary focus is on the salience of attributes in decision-making.

List the key factors that influence salience according to Mitchell.

• Public opinion on unrelated topics

• Historical precedents of the issue

• Characteristics of the stakeholder, nature of the issue, context of the issue.

• Stakeholder financial contributions

How does the context of a situation affect salience?

• Context shapes salience by highlighting relevant stimuli based on individual experiences and environmental factors.

• Salience is determined solely by biological factors.

• Context has no impact on salience.

• Environmental factors are irrelevant to salience.

Explain the role of individual differences in determining salience.

• Individual differences have no impact on perception.

• Salience is solely determined by environmental factors.

• Individual differences shape how stimuli are perceived and prioritized, affecting salience.

• All individuals perceive stimuli in the same way.

What are some examples of factors that can enhance salience?

• Emotional intensity, novelty, relevance, vividness, repetition

• Sound frequency

• Color saturation

• Temperature variation

Identify a limitation of Mitchell's Salience Model.

• It does not consider the dynamic nature of preferences.

• It ignores the influence of social factors.

• It only applies to individual decision-making.

• It assumes all preferences are static.

How does the model account for changes in salience over time?

• The model ignores historical data completely.

• The model adjusts the importance of stimuli based on context and historical data.

• The model uses random selection to determine importance.

• The model only considers current stimuli without context.

Discuss the implications of salience in decision-making processes.

• Salience is only relevant in group decision-making scenarios.

• Salience always leads to better decision-making outcomes.

• Salience can lead to biased decision-making by emphasizing certain factors over others, affecting the quality of choices.

• Salience has no impact on decision-making processes.

What role does emotional response play in salience?

• Emotional responses only affect the salience of visual stimuli, not auditory or tactile ones.

• Emotional responses decrease the salience of stimuli by making them less noticeable.

• Emotional responses increase the salience of stimuli by making them more noticeable and memorable.

• Emotional responses have no effect on the salience of stimuli.

How can the salience model be applied in marketing strategies?

• The salience model enhances marketing strategies by focusing on key product attributes that capture consumer attention.

• The salience model focuses solely on pricing strategies.

• The salience model is used to analyze employee performance.

• The salience model emphasizes the importance of social media presence.