Entrepepe 2

What is the first stage of the customer decision-making process?

• Need Recognition

• Post-Purchase Behavior

• Alternative Evaluation

• Information Search

Which stage involves gathering product information?

• Need Recognition

• Information Search

• Purchase Decision

• Alternative Evaluation

What does Alternative Evaluation entail?

• Choosing a product

• Identifying a need

• Assessing satisfaction

• Comparing available options

What is the final stage of the customer decision-making process?

• Information Search

• Need Recognition

• Purchase Decision

• Post-Purchase Behavior

What type of research is conducted to determine cause-and-effect relationships?

• Qualitative Research

• Causal Research

• Descriptive Research

• Exploratory Research

Which type of research provides baseline information?

• Quantitative Research

• Exploratory Research

• Causal Research

• Descriptive Research

What is the purpose of Descriptive Research?

• To collect qualitative data

• To determine cause-and-effect

• To describe current conditions

• To gather baseline information

What is a Survey Questionnaire?

• A group-based feedback session

• A set of questions for data collection

• A face-to-face interview

• An observational study

What method involves face-to-face data gathering?

• Focus Group Discussion

• Survey Questionnaire

• Personal Interview

• Online Survey

What is the main goal of Post-Purchase Behavior?

• To gather product information

• To choose a product

• To assess satisfaction and brand loyalty

• To compare options