Nike

Who founded Nike, and what was its original name?

• Bill Gates and Steve Jobs – Apple Sports

• Phil Knight and Bill Bowerman – Blue Ribbon Sports

• Phil Knight and Bill Bowerman – Blue Ribbon Sports

• LeBron James and Bill Bowerman – Nike Sports

What inspired the creation of the famous Swoosh logo?

• The wind

• A football player’s sprint

• The Greek goddess of victory

• A wave in the ocean

How did Nike’s partnership with Michael Jordan impact the brand?

• It launched the Air Jordan line and revolutionized sneaker culture

• It created a new sport

• It focused only on women’s fashion

• It introduced Nike to soccer

What is the significance of the slogan “Just Do It” in Nike’s marketing strategy?

• It’s about motivating people to be active and break their personal limits

• It’s a reminder to take it easy

• It refers to an athlete’s routine

• It’s about shopping online

How does Nike use athletes in its advertising campaigns?

• To promote their personal hobbies

• To highlight their struggles without success

• To inspire and represent excellence in sports

• To show what not to do

What role did the Colin Kaepernick campaign play in shaping Nike’s brand image?

• It focused only on selling shoes

• It showed Nike’s commitment to social causes like equality and justice

• It was only about football products

• It introduced a new logo