When customers make purchases, they are actually buying the __________ that products offer.
What's the Motive LAP Flashcard

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
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1.
FLASHCARD QUESTION
Front
Back
benefits
2.
FLASHCARD QUESTION
Front
Determine whether the following statement is true or false: Two prospects may buy the same product to obtain different benefits.
Back
True, products offer different benefits to different prospects.
3.
FLASHCARD QUESTION
Front
The reasons that cause people to purchase products are called
Back
buying motives.
4.
FLASHCARD QUESTION
Front
When people make purchases on the basis of reason or logic, they are using __________ buying motives.
Back
rational
5.
FLASHCARD QUESTION
Front
When customers buy on the basis of their feelings or impulses, they are using __________ buying motives.
Back
emotional
6.
FLASHCARD QUESTION
Front
Customers purchase from one business rather than another because of __________ buying motives.
Back
patronage
7.
FLASHCARD QUESTION
Front
The concern for a product’s durability can best be described as a(n) __________ buying motive.
Back
rational
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