Digital Marketing Quiz

What is the primary goal of digital marketing? Mark only one oval.

• To create physical stores

• To promote products using digital platforms

• To avoid online interactions

• To reduce brand awareness

Which of the following best describes a target market? Mark only one oval.

• A random group of people

• A specific group of consumers a company aims to reach

• All internet users

• Only people who dislike the product

What does branding in digital marketing involve? Mark only one oval.

• Creating random content

• Ignoring customer feedback

• Creating a consistent online presence

• Changing the company name frequently

How can a brand's online presence be defined? Mark only one oval.

• The number of physical stores

• How a brand appears and interacts on the internet

• The amount of money spent on ads

• The number of employees

What is the purpose of a social media campaign? Mark only one oval.

• To decrease brand awareness

• To coordinate marketing efforts on social media

• To avoid customer interaction

• To create offline advertisements

What is the difference between direct and indirect marketing? Mark only one oval.

• Direct marketing uses TV ads, indirect uses emails

• Direct marketing communicates directly with customers, indirect uses broader methods

• Direct marketing is free, indirect is paid

• Direct marketing is less effective than indirect

What is content marketing? Mark only one oval.

• Creating irrelevant content

• Sharing valuable content to attract a target audience

• Posting random videos

• Ignoring customer needs

What is user-generated content (UGC)? Mark only one oval.

• Content created by the brand

• Content created by users or customers

• Advertisements

• Company press releases

What does a high bounce rate indicate? Mark only one oval.

• The website is very engaging

• Visitors leave after viewing only one page

• The website has many pages

• Visitors spend a lot of time on the site

What is a call to action (CTA)? Mark only one oval.

• A type of advertisement

• A prompt encouraging users to take a specific action

• A social media post

• A customer complaint