Promotion in Marketing

What is the role of promotion in the marketing mix for Daniel's new bakery?

What are the goals of promotion?

What does the AIDA concept stand for?

What is included in the promotional mix?

What factors affect the promotional mix?

What are the major types of advertising?

What are the major public relations tools?

What tools are used for consumer sales promotion?

What are the advantages of personal selling?

What are the steps in the selling process?