TSMP - 2nd Quarter

It is a marketing strategy to temporarily reduce demand, not destroy it but only shift it.

• Place Marketing

• De-Marketing

• Synchro Marketing

• Concentrated Marketing

This is a marketing intermediary that sells hotel rooms, function rooms, and other hotel services.

• Concierge

• Hotel Sales Representative

• Reservation System

• Travel Agent

It is a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer, with the primary objective of creating an immediate sale.

• Promotion

• Advertising

• Personal Selling

• Sales Promotion

It is an image situation that refers to places with dissatisfactory images.

• Positive Image

• Negative Image

• Overly Attractive Image

• Contradictory Image

It is a total system linkages between actual and potential tourists and suppliers.

• Tourism Promotion

• Tourism Marketing

• Tourism Branding

• Tourism Distribution Channel

This advertising medium refers to the process of advertising a product/service to potential consumers through digital strategies such as e-mail and social media.

• Mail Marketing

• Telemarketing

• Online Marketing

• Direct Marketing

It is a marketing tool that refers to any printed material from a travel management company (TMC), such as the company profile, collateral, tarpaulins, posters, and literature.

• Publication

• Publicity

• Public Relations

• Familiarization Tours