MIL

What was the primary goal of the Radio Research Project established in 1938?

• To understand audience needs and interests

• To create a mass audience

• To promote radio broadcasting

• To develop new media technologies

According to McQuail, which of the following is NOT a feature of audiences today?

• Audiences engage with events voluntarily

• Audiences are physically co-located

• Audiences organize their viewing and listening

• Audiences engage with public events

What does the Two-step Flow Theory emphasize?

• The importance of mass media

• The passive nature of audiences

• The role of opinion leaders in media consumption

• Direct media influence on audiences

What is the focus of the Uses and Gratifications Approach?

• The evolution of media technologies

• The impact of media on society

• How individuals use media to fulfill personal needs

• How media shapes public opinion

What does Cultivation Theory suggest?

• Heavy media consumption has no effect on beliefs

• Media consumption shapes viewers' perceptions of reality

• Media only reflects societal norms

• Television viewing is irrelevant to personal beliefs

What is the primary purpose of audience research?

• To increase advertising revenue

• To analyze media content

• To understand audience preferences and sizes

• To promote media products

Which of the following is a method of audience research?

• Focus groups only

• Surveys and interviews

• Qualitative methods only

• Quantitative methods only

What does the GEARS Framework analyze?

• Advertising effectiveness

• Audience demographics

• Media content quality

• Media ownership

What is the main focus of the Market Model of Media?

• Maximizing profit through advertising

• Supporting independent media

• Promoting public interest

• Encouraging media diversity

What does the term 'interpellation' refer to in media studies?

• The influence of media on public opinion

• The role of media in political campaigns

• The process of audience segmentation

• How media addresses individuals and shapes their identities