unit 12

A(n)………product is one that is enjoyed or liked by a lot of people.

• custom-made

• down-market

• popular

• hand-made

The... ........ of a product is the length of time people continue to buy it.

• range

• lifetime

• life span

• lifecycle

I think the company will decide to…………. the product because sales are going down steadily.

• destroy

• discontinue

• dislike

• distinguish

Nestles makes many of the world's............ food products.

• best-selling

• long-lasting

• hard-working

• fashionable

Samsonite sells practical and well-.......... bags and suitcases.

• made

• equipped

• done

• produced

If products are……., they are made especially for one person or group of people

• up-market

• down-market

• custom-made

• multi-purpose

A(n) ...........product is one that has many different uses.

• custom-made

• well-made

• multi-purpose

• well-designed

To……………..a product means to introduce it to the market.

• produce

• design

• modify

• launch

If you say a product is........, you mean that it is reasonable in price.

• expensive

• different

• competitive

• comparative

If a product is………., you can't trust it to do what you want it to do.

• unfashionable

• unreliable

• uneconomical

• unattractive