Promotion and Marketing Strategies Quiz

What is the main difference between promotion and marketing?

• Promotion is unrelated to marketing.

• Promotion and marketing are the same.

• Marketing is a subset of promotion.

• Promotion is a subset of marketing.

Which of the following is NOT one of the 4Ps of the marketing mix?

• Placement

• Profit

• Product

• Price

What is the primary goal of advertising in promotional strategies?

• To create awareness and attract customers.

• To eliminate competition.

• To reduce product costs.

• To improve product quality.

Which promotional strategy involves managing a company’s image and reputation?

• Affiliate Marketing

• Loyalty Programs

• Public Relations

• Sales Promotions

What is a key benefit of word-of-mouth marketing?

• It requires a large budget.

• It is ineffective for small businesses.

• It is expensive.

• It builds trust and credibility.

Which promotional strategy involves offering discounts or gifts?

• Event Marketing

• Advertising

• Sales Promotions

• Public Relations

What is the purpose of a loyalty program?

• To attract new customers.

• To foster loyalty and encourage repeat business.

• To increase product prices.

• To reduce marketing efforts.

Which of the following is a step in effectively promoting and marketing your business?

• Ignore customer feedback.

• Avoid engaging with the audience.

• Set clear and measurable objectives.

• Focus only on traditional media.

What should you do after setting clear marketing goals?

• Focus only on existing customers.

• Stop all marketing activities.

• Choose the right promotional and marketing channels.

• Increase product prices.

What is a buyer persona?

• A marketing channel.

• A type of promotional strategy.

• A list of competitors.

• A fictional representation of your ideal customer.