Branding Quiz

What is one type of branding used by businesses?

• Digital branding

• Financial branding

• Legal branding

• Tax branding

What is the perception of a customer in terms of a brand?

• The exclusive property of its owner

• How the public sees a product or business

• A symbol placed on a product

• A unique identity of a company

What example is given to illustrate customer benefits?

• Free shipping on all orders

• Access to exclusive films for subscribers

• Discounts on bulk purchases

• Extended warranty services

What is an example of a feature in a product?

• The brand name

• The material it is made of

• The price tag

• The store location

What is a potential benefit of having more demand from customers?

• Lower prices

• Higher prices

• Decreased quality

• Increased production time

What is the main topic of the document?

• Marketing strategies

• Activities used in the marketing mix: Price

• Product design

• Customer service

What is a potential benefit of using a wholesaler?

• Limited product visibility

• Reduced number of outlets

• Wider range of outlets

• Increased direct sales

What is a characteristic of a wholesaler like Bidfood/Bidvest?

• Sells directly to consumers

• Provides goods in bulk at a discount

• Only sells luxury items

• Limits product distribution

Why might a designer prefer selling on platforms like Etsy?

• To pay higher fees

• To keep their profits after a small fee

• To limit their market reach

• To avoid direct customer interaction

What is a potential outcome of persuasive advertising?

• Increased product prices

• Enhanced customer confusion

• Increased sales

• Decreased brand loyalty