MAUAMT - Chapter 8 - Representations #2

How does media challenge stereotypes?

• Subverts traditional representations

• Offers diverse, multidimensional characters

• Focuses on binary oppositions

• Highlights marginalized perspectives

Match the concept with an example

• Repeated stereotypes seeming normal

• Selection

• Excluding minority voices in news

• Intersectionality

• • depicting layered experiences

• Naturalisation

• Showing only the best selfies on socials

• Omission

Sort the following into "Media Codes" or "Audience Responses"

Groups:

(a) Media Codes

,

(b) Audience Responses

• Negotiated reading

• Mise-en-scène

• Editing

• Cultural interpretation

Representations often embed __________ that reflect the values of those in power.

What is the significance of Stuart Hall’s encoding/decoding model in representation?

Answer explanation

• It explains how producers encode meaning into texts and audiences decode it based on their cultural and personal contexts, leading to varied interpretations.

the primary goal of challenging stereotypes in media is ​ ​ (a)  

• to promote inclusivity & accurate representations
• to increase media profits
• to simplify convoluted narratives
• stop people picking on 'youths'

Representations in media are fixed and unchanging.

• True

• False

Answer explanation

Representations evolve with cultural, social, and historical contexts, reflecting shifting values and ideologies.

Analysee this news channel's representation of youth culture. Does it reinforce or challenge stereotypes? Explain your answer.

Answer explanation

Reinforces stereotypes by focusing only on delinquent behaviour without exploring positive contributions.

Representations are constructed through _________, not direct reflections of reality.

Sort the following characters into characters who reinforce stereotypes or those who challenge stereotypes

Groups:

(a) Challenge Stereotype

,

(b) Reinforces Stereotypes

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