Ethos, Pathos, Logos

Front

What is Ethos?

Back

Ethos is a persuasive appeal that relies on the credibility, authority, or character of the speaker or writer.

Front

What is Pathos?

Back

Pathos is a persuasive appeal that seeks to evoke emotions in the audience.

Front

What is Logos?

Back

Logos is a persuasive appeal that uses logical reasoning and evidence to persuade an audience.

Front

Example of Ethos:

Back

A veterinarian recommending a specific breed of dog based on their expertise.

Front

Example of Pathos:

Back

A charity advertisement showing images of suffering animals to evoke sympathy.

Front

Example of Logos:

Back

A scientific study presenting data to support a claim.

Front

How does Ethos enhance persuasion?

Back

Ethos enhances persuasion by establishing trust and credibility with the audience.

Front

How does Pathos enhance persuasion?

Back

Pathos enhances persuasion by connecting with the audience's emotions, making them more likely to respond.

Front

How does Logos enhance persuasion?

Back

Logos enhances persuasion by providing logical arguments and evidence that appeal to reason.

Front

Identify the appeal: 'As a doctor, I recommend this treatment.'

Back

Ethos