TOUR1053 Chapter 5: Packages and Business Travel

TOUR1053 Chapter 5: Packages and Business Travel

University

30 Qs

quiz-placeholder

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TOUR1053 Chapter 5: Packages and Business Travel

TOUR1053 Chapter 5: Packages and Business Travel

Assessment

Quiz

Other

University

Medium

Created by

Norsarahizah Sameangan

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary product being marketed in the context of this chapter?

Hotels

Tours

Flights

Travel Insurance

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of tour mentioned in the text?

Adventure Tours

Independent Tours

Escorted Tours

Sightseeing Tours

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does USP stand for in marketing?

Unique Selling Proposition

Unique Service Package

Universal Sales Plan

United Service Provider

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which social media platform is suggested for marketing tours?

Instagram

Pinterest

LinkedIn

Reddit

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common consumer objection to touring?

Too many options

High costs

Dislike of buses

Lack of interest

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in determining a tour's cost and price?

Conduct Market Research

Calculate Fixed and Variable Costs

Set the Tour Price

Add Overhead and Administrative Costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of tour is characterized by minimal structure and self-guided travel?

Escorted Tours

Independent Tours

Packaged Tours

Sightseeing Tours

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