What is the primary product being marketed in the context of this chapter?
TOUR1053 Chapter 5: Packages and Business Travel

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Norsarahizah Sameangan
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hotels
Tours
Flights
Travel Insurance
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of tour mentioned in the text?
Adventure Tours
Independent Tours
Escorted Tours
Sightseeing Tours
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does USP stand for in marketing?
Unique Selling Proposition
Unique Service Package
Universal Sales Plan
United Service Provider
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which social media platform is suggested for marketing tours?
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common consumer objection to touring?
Too many options
High costs
Dislike of buses
Lack of interest
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in determining a tour's cost and price?
Conduct Market Research
Calculate Fixed and Variable Costs
Set the Tour Price
Add Overhead and Administrative Costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of tour is characterized by minimal structure and self-guided travel?
Escorted Tours
Independent Tours
Packaged Tours
Sightseeing Tours
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