Marketing Vocabulary

What does unique selling points "USP" stand for in marketing?

• A marketing strategy to build customer loyalty.

• A product's unique features that make it different from competitors.

• The price point at which a product is sold.

What is the purpose of "branding" in marketing?

• To increase product prices
• To reduce marketing costs
• The purpose of branding in marketing is to create a unique identity and build customer loyalty.
• To eliminate competition

What does a "campaign" in marketing typically involve?

• A marketing campaign involves planning and executing strategies to promote a product or service.
• A campaign is a one-time event without follow-up.
• A campaign only involves social media posts.
• A campaign is solely about creating a logo.

What is a "prototype" in product development?

• A prototype is a final version of a product ready for market.
• A prototype is a detailed marketing plan for a product.
• A prototype is an early model of a product used for testing and validation.
• A prototype is a financial model used to estimate production costs.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

Who is the "target audience" for a product?

• The overall market for all consumers.
• The price point of the product.
• The geographical location of the product's production.
• The specific group of consumers intended for the product.

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

What is a "pitch" in marketing?

• A 'pitch' is a type of marketing software.
• A 'pitch' is a marketing strategy for social media.
• A 'pitch' in marketing is a persuasive presentation aimed at promoting a product, service, or idea.
• A 'pitch' refers to the price of a product.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

What does "innovative" mean in the context of persuasive language?

• Innovative means new and creative ideas that enhance persuasion.
• Innovative is a synonym for boring and repetitive language.
• Innovative means using outdated ideas to persuade.
• Innovative refers to traditional methods of persuasion.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

What does "affordable" mean when describing a product?

• Affordable indicates that the product is free of charge.
• Affordable means reasonably priced and accessible to most consumers.
• Affordable means the product is of low quality.
• Affordable refers to products that are only available to wealthy consumers.

Tags

CCSS.L.1.6

CCSS.L.3.6

CCSS.L.4.6

CCSS.RL.1.4

What does "cutting-edge" mean in marketing?

• It signifies a lack of creativity in campaigns.
• It means being highly innovative and advanced.
• It means using traditional advertising methods.
• It refers to outdated marketing techniques.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

What does "revolutionize" mean in persuasive language?

• To make a product slightly better.

• To bring about a significant and transformative change.
• To keep things the same as before.

• To create a minor adjustment.

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4