Fashion Marketing Fall Written Final Prep

What is the primary purpose of the fashion cycle in the fashion industry?

• To determine retail prices

• To track manufacturing processes

• To predict and monitor trend evolution

• To manage inventory levels

In fashion marketing, which of the 4Ps refers to creating a seamless shopping experience?

• Product

• Price

• Place

• Promotion

What is a key characteristic of effective fashion branding?

• Focusing solely on product features

• Ignoring target audience preferences

• Creating a consistent brand identity

• Avoiding social media platforms

When creating a fashion marketing presentation, what is NOT a suggested value proposition?

• Emotional appeal

• Functionality

• Production speed

• Aesthetic appeal

Which stage is included in the fashion cycle?

• Market research

• Peak

• Distribution

• Manufacturing

How do luxury fashion brands typically use pricing in their marketing strategy?

• To create accessibility

• To match competitor prices

• To create exclusivity

• To increase production volume

What is a key consideration when analyzing fashion advertisements?

• Target audience identification

• Production costs

• Shipping methods

• Factory locations

What aspect of fashion marketing focuses on environmental responsibility?

• Price positioning

• Sustainability messaging

• Store location

• Product sizing

In the fashion cycle, what follows the "peak" stage?

• Introduction

• Rise

• Decline

• Innovation

How do fast fashion retailers primarily compete in the market?

• Through exclusive designs

• Through affordable pricing

• Through limited quantities

• Through luxury marketing