Advertising Quiz

What is an Ad Campaign?

• A single advertisement

• A series of ads that work together to share the same message or idea

• A type of digital marketing

• A slogan for a product

Who is the Target Audience in advertising?

• The company creating the ad

• The group of people an ad is meant to reach

• The designers of the ad

• The competitors of the brand

What does Brand Identity refer to?

• The price of a product

• The unique image and message a brand uses

• The location of a company

• The number of employees in a company

What is Market Segmentation?

• Dividing people into groups based on what they like or need

• Creating a new product line

• Increasing the price of a product

• Expanding a business internationally

What does USP stand for in advertising?

• Unique Selling Proposition

• Universal Sales Plan

• United States Promotion

• Unilateral Selling Process

What is a Headline in an advertisement?

• The small print at the bottom of an ad

• The big, bold title of an ad

• The name of the company

• The price of the product

What is a Subheadline?

• A smaller title that explains the headline more

• The main title of an ad

• The contact information of a company

• The price list of products

What are Visuals in an advertisement?

• The text used in an ad

• The pictures, videos, or graphics used in an ad

• The price tags on products

• The background music in a commercial

What is Copy in advertising?

• The images used in an ad

• The words used in an ad to explain or promote something

• The layout of an ad

• The color scheme of an ad

What is a Call to Action (CTA)?

• A phrase that tells the viewer what to do next

• The name of the product

• The price of the product

• The company logo