Evidence and Appeals 20

Front

What is Ethos?

Back

Ethos is a rhetorical appeal that establishes credibility or trustworthiness of the speaker or source.

Front

What is Logos?

Back

Logos is a rhetorical appeal that uses logic, reasoning, and factual evidence to persuade an audience.

Front

What is Pathos?

Back

Pathos is a rhetorical appeal that evokes emotions in the audience to persuade them.

Front

What is a rhetorical appeal?

Back

A rhetorical appeal is a method used to persuade an audience, typically categorized as Ethos, Logos, or Pathos.

Front

How does Ethos function in advertising?

Back

Ethos functions in advertising by using credible sources or experts to gain the audience's trust.

Front

How does Logos function in advertising?

Back

Logos functions in advertising by presenting logical arguments and factual evidence to convince the audience.

Front

How does Pathos function in advertising?

Back

Pathos functions in advertising by appealing to the audience's emotions, often using stories or imagery.

Front

Example of Ethos in a sentence.

Back

"Dr. Smith, a renowned cardiologist, recommends this heart medication."

Front

Example of Logos in a sentence.

Back

"Studies show that 90% of users experienced improved health after using this product."

Front

Example of Pathos in a sentence.

Back

"Imagine the joy of seeing your loved ones live a long, healthy life with this exercise program."