Product Placement in Film: The Greatest Movie Ever Sold

Product Placement in Film: The Greatest Movie Ever Sold

10th Grade

10 Qs

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Product Placement in Film: The Greatest Movie Ever Sold

Product Placement in Film: The Greatest Movie Ever Sold

Assessment

Quiz

Other

10th Grade

Medium

Created by

Amanda Mcrae-Williams

Used 1+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of co-promotion in movies?

To reduce marketing costs

To increase the visibility of brands

To create longer films

To avoid advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much money was spent on marketing and advertising last year, according to the video?

$300 billion

$412 billion

$500 billion

$250 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What film is mentioned as an example of successful co-promotion?

The Dark Knight

Iron Man

Avatar

The Avengers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Morgan Spurlock want to create with his film?

A documentary about the film industry

A film that is funded entirely by product placement

A fictional movie about advertising

A reality show about brands

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following companies is NOT mentioned as a potential sponsor for the film?

Starbucks

Volkswagen

Apple

Coca-Cola

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technique does Olson Zaltman use to help companies understand their brand personality?

Market surveys

Psychoanalysis

Focus groups

Social media analysis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Spurlock say about his brand personality?

It is strictly playful

It is only mindful

It is both mindful and playful

It is undefined

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