Product Placement in Film: The Greatest Movie Ever Sold

What is the primary goal of co-promotion in movies?

• To reduce marketing costs

• To increase the visibility of brands

• To create longer films

• To avoid advertising

How much money was spent on marketing and advertising last year, according to the video?

• $300 billion

• $412 billion

• $500 billion

• $250 billion

What film is mentioned as an example of successful co-promotion?

• The Dark Knight

• Iron Man

• Avatar

• The Avengers

What does Morgan Spurlock want to create with his film?

• A documentary about the film industry

• A film that is funded entirely by product placement

• A fictional movie about advertising

• A reality show about brands

Which of the following companies is NOT mentioned as a potential sponsor for the film?

• Starbucks

• Volkswagen

• Apple

• Coca-Cola

What technique does Olson Zaltman use to help companies understand their brand personality?

• Market surveys

• Psychoanalysis

• Focus groups

• Social media analysis

What does Spurlock say about his brand personality?

• It is strictly playful

• It is only mindful

• It is both mindful and playful

• It is undefined

What is Richard Kirshenbaum's role in the film's development?

• Director

• Producer

• Advertising executive

• Screenwriter

What is the title of the film Morgan Spurlock is working on?

• The Greatest Movie Ever Made

• The Greatest Movie Ever Sold

• The Best Movie Ever Created

• The Ultimate Film Experience

Which of the following might a business lose if it fails to inform its employees about the goods and services being promoted:

• Sales

• Image

• Basics

• Credit