Coca-Cola Marketing Strategy Quiz

Coca-Cola Marketing Strategy Quiz

University

10 Qs

quiz-placeholder

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Coca-Cola Marketing Strategy Quiz

Coca-Cola Marketing Strategy Quiz

Assessment

Quiz

Business

University

Medium

Created by

Melisa Palafox

Used 3+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

In what year was Coca-Cola founded?

1950

1901

1920

1886

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What was the theme of the Coca-Cola campaign designed for the Olympics?

Speed and Agility

Unity and Joy

Victory and Success

Strength and Power

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which innovative marketing campaign is mentioned in the presentation?

Share a Coke

Taste the Rainbow

Open Happiness

Coke is It

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What type of storytelling did Coca-Cola use in their campaign?

Historical storytelling

Scientific storytelling

Emotional storytelling

Technical storytelling

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What was one of the goals of the Coca-Cola campaign during the Olympics?

Boost sales

Reduce costs

Limit advertising

Increase production

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What was a result of the campaign mentioned in the text?

Reduced social media presence

Decreased brand awareness

Increased product sales

Lowered customer engagement

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What was a potential improvement suggested for future campaigns?

Fewer traditional techniques

Less community involvement

More digital ads

Broader cultural scope

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