Marketing Essentials Midterm

Alice, the social media wizard at a trendy online shoe company, is on a mission to dazzle current and future shoe lovers with the latest fashion trends. She’s crafting multiple social media campaigns to make this happen. At which magical stage of these campaigns should Alice, with a little help from her friends Benjamin and Avery, define her audience's positions in the social media funnel?

• Preparation

• Development

• Implementation and Measurement

• Planning

Ava, a small business owner, is selling widgets. A recent customer, Abigail, is thrilled with her new widget and has shared Ava's business posts in her personal social media network. This kind of social media communication is (a) ________.

Emma is the Social Media Strategist for a bustling educational institution, and she's on a mission to safeguard their online communities from social media risks. With her trusty sidekick, Oliver, she conducts quarterly evaluations and daily threat checks. In which stage does Emma assign probability levels to potential threats?

• Manage and mitigate

• Monitor and revise

• Identify and resolve

• Assess and evaluate

In a fun classroom project, Aiden, Mia, and Jackson are diving into their social media networks to spot the ultimate key influencers. These influencers are the ones who hold the most sway. What is this concept called?

• Transivity

• Reciprocity

• Centrality

• Structural equivalence

Scarlett's company is on a mission to boost their treasure chest by 15% through social media magic in the next quarter. They have the secret scrolls detailing the costs of their paid advertising and the energy of their internal wizards to enchant the social media realm. With a trusty metric (sales orders) in hand, they're also gathering mystical data on the transformation from follower to lead to sale. What spell are they trying to cast?

• Follower Sentiment

• Return on Engagement

• Return on Investment

• Customer Loyalty

Isla, the spirited owner of a cozy little book company, is on a mission to make her titles the talk of the town through social media. Which whimsical strategy would best support her literary adventure?

• Post videos of interviews with published authors bundled with 'buy now' social commerce options

• Auction signed copies of the books on retail shopping sites

• Cultivate a relationship with an online book club to share announcements and offer free books

• Offer low cost writing workshops scheduled as sharable events

Imagine Rohan, the rockstar CEO, is about to take the stage at a buzzing industry conference. How can Kai and Emma help make his keynote speeches more interactive and fun for everyone?

• Share them as live streaming events and invite the audience to ask questions which the CEO will answer immediately.

• Contract with a reality television producer to create a short run series for cable broadcast.

• Change the format of the speeches to a question and answer panel with four to five participants.

• Record the speech and post it on the company's web site with a text transcript.

David, the adventurous social media risk manager for an international drone enthusiasts association, has spotted some of his fellow drone fans like Noah and Nora using images and copyrighted materials on their social media posts. What should David do to ensure the association's social media sites are flying high and legally compliant across the globe?

• Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

• E-mail the users and request they show permission they are allowed to use the materials.

• Require users to accept terms of use license and privacy policy before they can post any content.

• File a lawsuit against the users for posting copyrighted materials on his site.

Imagine you're part of a mid-sized tech company, and your mission is to conquer the social media universe! With a vibrant community of followers buzzing about your products and industry insights, you're ready to take it to the next level. The goal? To expand your social network and boost sales and revenue. You've got a plan: mix in some paid advertising with your organic efforts. But wait, which platform will be your ultimate ally in this quest? Arjun, Zoe, and Noah are counting on you to make the right choice!

• Select the best possible graphic designer to create eye-catching, compelling advertisements.

• Compare the advertising rates of multiple platforms and choose the least expensive one.

• Identify the most common characteristics of their followers and select the platform that best targets them.

• Consolidate the multiple platforms, by migrating users into one network.

Imagine you're Jonathan, the marketing wizard of a regional goods company. You've been summoned to dazzle everyone at the company-wide meeting with the magical results of your social media campaigns from the past year. Which type of social media report would be your trusty spellbook for this enchanting presentation?

• Platform

• Executive

• Campaign

• Community