Persuasive Techniques

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What is Pathos?

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An appeal to emotion, used to persuade an audience by eliciting feelings.

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What are Magic Words in persuasive techniques?

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Words or phrases that suggest a product has miraculous qualities, making it seem exceptionally effective.

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What does Bribery refer to in persuasive techniques?

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Offering something extra to persuade someone to take action or make a decision.

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What is Transfer in persuasive techniques?

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Using positive words, images, and ideas to suggest that a product is also positive.

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What does Avante Garde mean in persuasive techniques?

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The suggestion that using a product puts the user ahead of the times.

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What is Logos?

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An appeal to logic and reason, using facts and statistics to persuade an audience.

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What is Ethos?

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An appeal to credibility or character, persuading an audience by establishing trust.

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What is Bandwagon in persuasive techniques?

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The suggestion that one should do something because everyone else is doing it.

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What is Snob Appeal?

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The suggestion that using a product will elevate the user’s social status.

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What are Weasel Words?

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Words that create an impression that something specific has been said when in fact it has not.