Section 2.00 Test Prep

Which of the following is responsible for making goods?

• Manufacturers

• Consignments

• Retailers

• Consumers

Which of the following are individuals that use the finished products, such as apparel?

• Manufacturers

• Consignments

• Retailers

• Consumers

One of the 4 P's of the Marketing Mix. This involves how and where products are offered to consumers....

• Distribution

• Product

• Price

• Advertising

The route the product takes from the original source, through all middle-people to the end user.

• Product Placement

• Wholesale Route

• Channel of Distribution

• Logistic Manipulation

__________ are suppliers of goods and resources.

• Agents

• Vendors

• Franchisee

• Reseller

__________ owns goods or brand of which others sell.

• Franchisee

• Agent

• Franchisor

• Reseller

Which of the following is the Merchandising Cycle?

• Advertising, Selling, Buying

• Planning, Buying, Selling

• Planning, Distribution, Selling

• Marketing, Producing, Pricing

Internal data sources are..........

• • obtained within the retail company.

• information from outside their companies.

• comparison shoppers.

• trade publication such as newspapers and magazines.

A(n) ______________ is the smallest unit for which sales and stock records are kept.

• assortment plan

• merchandise plan

• stock-keeping unit (SKU)

• unidentified widget

________________ is the quantity of each item offered in the assortment categories or classifications carried.

• Assortment Depth

• Assortment Breadth

• Assortment Width

• Assortment Girth