Consumer Markets, Business Market, and Buyer Behaviour

Which of the following is NOT a factor which will affect consumer behaviour?

• Culture

• Politics

• Individual characteristic

• Social factor

Most large companies research ________ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.

• Business

• Consumer

• Cultural

• Company

How many basic needs did Maslow’s theory identified?

• 2

• 4

• 5

• 7

Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.

• cultural universals

• reference

• membership

• subcultures

_________ is the ability of a person to include trends in spending and saving.

• Accounting

• Economic situation

• Cultural situation

• Social situation

Maslow's theory is that ________ can be arranged in a hierarchy.

• Perception

• Learning behaviour

• Motivation

• Beliefs and attitudes

_____________ gives buyers access to new suppliers, lowers purchasing costs, and hastens order processing and delivery.

• Purchasing

• Business buyer behaviour

• B2B

• E-procurement

Dora has formal authority to select the suppliers and arrange terms of purchase for many of the items her firm uses. In the decision making unit, her role in the buying center is that of a(n) ________.

• Influencer

• Buyer

• Decider

• Gatekeeper

Which stage of the buyer decision process is it when the consumer is motivated to search for more information?

• Need recognition

• Information search

• Evaluation of alternatives

• Purchase decision

John is a contractor that often visits and works at construction sites. He uses a Caterpillar (known as CAT) phone because it is more durable and resistant to breakage.

Which aspect of personal factor does the situation above depict?

• Age and life-cycle

• Occupation

• Environmental

• Lifestyle