MARKETING

What are the 3 OBJECTIVES of MARKETING?

• INQUIRE, ANTICIPATE, SUCCEED

• IDENTIFY, ANALYZE & SATISFY

• IDENTIFY, ANTICIPATE & SATISFY

• INQUIRE, ANALYZE, SATISFY

What is the formula for MARKET SHARE?

• (Total sales of the company/Total sales of the Market) x 100

• (Total sales of the Market/Total sales of the company) x 100

• Total sales of the company x Total sales of the Market x 100

• (Total sales of the company/Total sales of the Market) / 100

What does market growth measure?

• Number of stakeholders

• How much people are interested in making your business grow

• How fast a market is growing from a period of time to another

• The average of new markets in a year

The ............. market is the particular group of customers a product/service is aimed to.

• Niche

• Mass

• Target

• Mixed

The 4 types of market segmentation

• Psychographic

• Psychiatric

• Behavioural

• Demographic

• Geographic

The COMPETITIVE ADVANTAGE put the business in a disadvantageous position

• TRUE

• FALSE

Marketing Mix is a combination of...

• Markets

• Market plans

• Marketing profiles

• Marketing strategies

Which of the following is a perception map?

• 
• 
• 

Mass marketing is:

• A market for standarized product sold in large quantities

• Small, Specific part of a large market

• Buying in bulk from the supermarket

• A market for standard size product sold in bulk

BCG Matrix stands for...

• Boston City Girls

• Boston Consulting Group

• Brusels Consulting Group

• Business Consulting Group