MK270 Exam Review SET 1

Which of the following is NOT one of the 4Ps of the marketing mix?

• Product

• Price

• People

• Promotion

A strong brand can reduce perceived risk for customers.

• True

• False

(a)   occurs when consumers regret their purchase after the sale.

What is the purpose of market segmentation?

• To combine all consumers into one market

• To divide the market into smaller groups with shared characteristics

• To increase product depth

• To eliminate competition

Maslow's Hierarchy of Needs includes physiological, safety, social, esteem, and (a)   .

The promotional mix includes sales promotions, advertising, and direct marketing.

• True

• False

Which metric measures how often an ad is displayed?

• Clicks

• Impressions

• CTR

• Conversions

A short-term incentive to encourage immediate purchases is called a (a)   .

Public relations involves managing how information about a company is shared with the public.

• True

• False

Which of the following is part of the 4Ps of marketing?

(a)