Promotions Quiz

First & Last Name

Type of sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers

• Trade Promotion
• Consumer Promotion
• Customer Promotion
• Human Promotion

Cash payments or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales is called?

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Manufacturer of a product helps the retailer by paying some of the advertising costs when they purchase their product is called?

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Cash premium that is paid by the manufacturer to a retailer to help them cover the costs of placing the manufacturer’s product on the shelves

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Awards given to dealers and employees who successfully meet or exceed a sales quota

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Type of trade promotion provide opportunities to introduce new products, encourage increased sales of existing products, meet with customers and partners, and gain company and product support

• Promotional Allowances
• Cooperative Advertising
• Slotting Allowances
• Sales Force Promotion
• Trade Shows and Conventions

Sales strategies that encourage customers and prospects to buy a product or service

• Trade Promotion
• Consumer Promotion
• Person Promotion
• Customer Promotion

A certificate that entitles a customer to a cash discount on goods or services.

• Coupons
• Premiums
• Incentives
• Promotional tie-in
• Point-of-purchase display

A higher-priced product, award, or gift card that is earned and given away through contests, sweepstakes, special offers, and rebates.

• Coupons
• Premiums
• Incentives
• Promotional tie-in
• Point-of-purchase display