MP Unit 2 Test Review

What is the primary purpose of marketing research?

• To increase company profits only
• To gather, analyze, and report information related to marketing products
• To study competitor behavior exclusively
• To manage employee performance

Which research design explores a problem and creates a hypothesis to identify its source?

• Causal research design
• Descriptive research design
• Exploratory design
• Longitudinal design

What type of data focuses on "how many" or "how much"?

• Inferential data
• Observational data
• Qualitative data
• Quantitative data

Which data collection method is typically inexpensive and has a higher response rate?

• Mail-in surveys
• Phone interviews
• Online surveys
• Focus groups

What is a "sample" in marketing research?

• A product test group
• A complete market analysis
• A trial advertisement
• A representative part of a larger group

Which is NOT a common limitation in marketing research?

• Time lag
• Customer errors
• Technology failures
• Money constraints

What type of research design tests cause and effect relationships?

• Causal research design
• Descriptive design
• Exploratory design
• Observational design

Which survey question type allows participants to respond freely in their own words?

• Multiple choice questions
• Open questions
• Closed questions
• Rating scale questions

What is a key advantage of focus groups?

• Low cost implementation
• Quick data analysis
• Face-to-face first impressions
• Large sample size

Which step comes first in the marketing research process?

• Collect data
• Design research project
• Define the problem
• Interpret findings