7 Marketing Vocabulary Quiz

We have to develop a better online ______________. We're not getting as many hits as we used to.

• status

• strategy

• solution

• stronghold

Which audience ______________ are you aiming for? Teenagers?

• selection

• style

• segment

• segue

______________ placement refers to having a brand (Coke, Nike, etc.) appear during a movie, show, etc.

• Stuff

• Place

• Object

• Product

The ______________ of products into the plot of a movie is critical to many companies' marketing strategy.

• inclusion

• interest

• integration

• intrusion

'Brand entertainment' is a fairly new concept that involves marketing a brand within the ______________ of 'original' programming.

• contentment

• content

• context

• contextual

In some ways, 'brand entertainment' is more ______________ ( = less obvious) than traditional advertising.

• simple

• scalable

• silly

• subtle

If something is _____________, it is present everywhere.

• ubiquitous

• uninspired

• unveiled

• universal

_____________ will be spending billions of dollars on Olympics-related advertising.

• Respondents

• Ads

• Sponsors

• Companies

The goal here is to start new relationships, and to ______________ ( = strengthen) existing ones.

• make stronger

• deepen

• electrify

• enhance

We need to do a better job at ______________ what the brand is about.

• clarifying

• commuting

• communicating

• competing