What is Target Market?

Business Concepts Quiz

Quiz
•
English
•
University
•
Easy
Minh Phạm
Used 1+ times
FREE Resource
39 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The group of people a company aims to serve with its products or services
The area where a company operates
The competitors within a specific market
The suppliers of a business
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer Behavior refers to:
The spending habits of governments
The way customers decide, buy, and use products or services
Marketing strategies used to influence decisions
The feedback consumers provide after purchases
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Branding achieve?
Promotes a single product repeatedly
Builds and differentiates the company’s identity and value
Creates logos for advertising campaigns
Reduces product pricing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Product Lifecycle includes:
Development, sales, profit, and decline
Introduction, growth, maturity, and decline
Planning, execution, analysis, and feedback
Marketing, production, and sales
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmentation in marketing is:
Dividing a market into distinct groups with shared characteristics
Analyzing customer complaints
Grouping employees based on tasks
Offering promotional discounts
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Positioning is:
Setting a product’s place in the consumer’s mind
Reducing production costs
Launching products in new markets
Calculating profits for shareholders
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Viral Marketing refers to:
Marketing campaigns spread rapidly by customers
Advertising on television channels
Providing discounts for large orders
Testing products before launch
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