Business Concepts Quiz

Business Concepts Quiz

University

39 Qs

quiz-placeholder

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Business Concepts Quiz

Business Concepts Quiz

Assessment

Quiz

English

University

Easy

Created by

Minh Phạm

Used 1+ times

FREE Resource

39 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Target Market?

The group of people a company aims to serve with its products or services

The area where a company operates

The competitors within a specific market

The suppliers of a business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer Behavior refers to:

The spending habits of governments

The way customers decide, buy, and use products or services

Marketing strategies used to influence decisions

The feedback consumers provide after purchases

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Branding achieve?

Promotes a single product repeatedly

Builds and differentiates the company’s identity and value

Creates logos for advertising campaigns

Reduces product pricing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Product Lifecycle includes:

Development, sales, profit, and decline

Introduction, growth, maturity, and decline

Planning, execution, analysis, and feedback

Marketing, production, and sales

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmentation in marketing is:

Dividing a market into distinct groups with shared characteristics

Analyzing customer complaints

Grouping employees based on tasks

Offering promotional discounts

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Positioning is:

Setting a product’s place in the consumer’s mind

Reducing production costs

Launching products in new markets

Calculating profits for shareholders

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Viral Marketing refers to:

Marketing campaigns spread rapidly by customers

Advertising on television channels

Providing discounts for large orders

Testing products before launch

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