Google Ads Basics - English version

What is the main benefit of using Google Ads Keyword Planner?

• To discover new keywords relevant to your business
• To improve website design
• To analyze competitor ads
• To create content for social media
• To track conversion rates

Answer explanation

Google Ads Keyword Planner is specifically designed for keyword discovery and search volume analysis.

Which metric indicates how often users click on your ad after seeing it?

• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Impression Share
• Quality Score

Answer explanation

CTR measures the percentage of people who clicked on the ad versus the number of impressions.

What does a high Quality Score in Google Ads imply?

• High ad relevance and expected CTR
• Higher CPC
• Fewer ad impressions
• Longer page load time
• Better organic rankings

Answer explanation

A high Quality Score indicates better relevance and performance potential for your ad.

What is the purpose of negative keywords in Google Ads?

• To increase ad impressions
• To exclude irrelevant searches
• To boost ad ranking
• To lower Quality Score
• To improve organic traffic

Answer explanation

Negative keywords prevent ads from showing for searches unrelated to your campaign.

Which metric indicates how often users click on your ad after seeing it?

• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Impression Share
• Quality Score

Answer explanation

CTR measures the percentage of people who clicked on the ad versus the number of impressions.

What does a high Quality Score in Google Ads imply?

• High ad relevance and expected CTR
• Higher CPC
• Fewer ad impressions
• Longer page load time
• Better organic rankings

Answer explanation

A high Quality Score indicates better relevance and performance potential for your ad.

What is the purpose of negative keywords in Google Ads?

• To increase ad impressions
• To exclude irrelevant searches
• To boost ad ranking
• To lower Quality Score
• To improve organic traffic

Answer explanation

Negative keywords prevent ads from showing for searches unrelated to your campaign.

Which feature of Google Search Console helps identify queries generating low clicks?

• Performance Report
• Index Coverage
• URL Inspection
• Mobile Usability
• Core Web Vitals

Answer explanation

The Performance Report shows queries and their respective CTR, helping identify opportunities.

What does the Search Console’s 'Mobile Usability' report evaluate?

• Loading speed on mobile devices
• SEO performance of mobile pages
• Usability issues for mobile visitors
• Mobile ad placement effectiveness
• AMP compatibility

Answer explanation

The Mobile Usability report highlights specific issues that impact user experience on mobile devices.

Which metric in Google Analytics is most relevant for evaluating ad campaign effectiveness?

• Bounce Rate
• Pages per Session
• Conversion Rate
• Session Duration
• Organic Sessions

Answer explanation

Conversion Rate measures how many users complete a goal after clicking on an ad.