IGCSE Business Studies 3.1 - Marketing and Competition Quiz

IGCSE Business Studies 3.1 - Marketing and Competition Quiz

9th Grade

30 Qs

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IGCSE Business Studies 3.1 - Marketing and Competition Quiz

IGCSE Business Studies 3.1 - Marketing and Competition Quiz

Assessment

Quiz

Business

9th Grade

Easy

Created by

Kate Gleaves

Used 11+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary purpose of marketing in a business?

Identifying and meeting customer needs

Increasing production capacity

Reducing costs and expenses

Building new product lines

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an example of satisfying customer needs?

Producing low-cost goods

Developing a product that matches customer preferences

Offering employee training programs

Increasing advertising expenses

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Maintaining customer loyalty means:

Offering discounts to new customers

Encouraging repeat purchases from existing customers

Focusing exclusively on product quality

Expanding into new markets

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Building customer relationships primarily helps businesses to:

Increase the number of suppliers

Develop a loyal customer base

Improve employee retention rates

Lower production costs

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which strategy is most effective for building customer relationships?

Frequent promotions and discounts

Delivering personalized customer service

Cutting operational costs

Diversifying product lines

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Why might consumer spending patterns change?

Improved access to credit cards

A shift in trends, income levels, and technology

Increased production in industries

Enhanced government regulations

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A business that adapts quickly to changing customer needs will likely:

Reduce its marketing budget

Maintain or grow its market share

Decrease overall competition in its market

Avoid spending on product development

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