IGCSE Business Studies 3.1 - Marketing and Competition Quiz
Quiz
•
Business
•
9th Grade
•
Easy
Kate Gleaves
Used 11+ times
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30 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the primary purpose of marketing in a business?
Identifying and meeting customer needs
Increasing production capacity
Reducing costs and expenses
Building new product lines
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of satisfying customer needs?
Producing low-cost goods
Developing a product that matches customer preferences
Offering employee training programs
Increasing advertising expenses
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Maintaining customer loyalty means:
Offering discounts to new customers
Encouraging repeat purchases from existing customers
Focusing exclusively on product quality
Expanding into new markets
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Building customer relationships primarily helps businesses to:
Increase the number of suppliers
Develop a loyal customer base
Improve employee retention rates
Lower production costs
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which strategy is most effective for building customer relationships?
Frequent promotions and discounts
Delivering personalized customer service
Cutting operational costs
Diversifying product lines
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Why might consumer spending patterns change?
Improved access to credit cards
A shift in trends, income levels, and technology
Increased production in industries
Enhanced government regulations
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A business that adapts quickly to changing customer needs will likely:
Reduce its marketing budget
Maintain or grow its market share
Decrease overall competition in its market
Avoid spending on product development
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