Quiz on Eyjafjallajökull and Icelandic Tourism

What event in April 2010 significantly impacted Icelandic tourism?

• A volcanic eruption

• A financial crisis

• A major festival

• A political summit

How many flights worldwide were cancelled due to the ash cloud from the 2010 eruption?

• 20,000

• 40,000

• 80,000

• 100,000

What was the initial percentage of negative sentiment towards Iceland three days after the eruption?

• 72%

• 50%

• 19%

• 30%

What was the name of the social media campaign launched to promote Iceland?

• Discover Iceland

• Inspired by Iceland

• Visit Iceland

• Explore Iceland

How succesful was the social media campaign?

• At the peak of the season, in August 2010, tourist numbers were beginning to increase.

• At the peak of the season, in August 2010, tourist numbers were 43 percent below forecast levels.

• At the peak of the season, in August 2010, tourist numbers were 43 percent above forecast levels.

• At the peak of the season, in August 2010, tourist numbers continued to fall.

What was the estimated increase in tourist arrivals between early May and year-end after the eruption?

• 20%

• 27%

• 43%

• 10%

What was one of the main issues faced by Iceland's tourism industry before the eruption?

• Lack of attractions

• Overcrowding

• Seasonality

• High prices

In the three weeks after the disaster, tourist numbers fell by 30 percent. Based on this data, what did the Icelandic government predict?

• 22 percent decline in tourist volumes, equating to a shortfall in revenue of £180 million for the economy

• 3 percent decline in tourist volumes, equating to a shortfall in revenue of £1.8 million for the economy

• 64 percent decline in tourist volumes, equating to a shortfall in revenue of £270 million for the economy

• 78 percent decline in tourist volumes, equating to a shortfall in revenue of £380million for the economy

What was a significant consequence of the volcanic eruption for Iceland's economy?

• Decreased agricultural output

• A booming tourism industry

• Increased fishing exports

• Higher unemployment rates

What is a concern mentioned regarding the rapid growth of tourism in Iceland?

• Decreased cultural events

• Lack of international flights

• Overtourism and rising prices

• Declining hotel quality