Ecosystem and Social Media Quiz

What is the primary characteristic of the audience in the traditional ecosystem?

• Active participants

• Passive consumers

• Influencers

• Content creators

Which of the following media types are predominant in the traditional ecosystem?

• Social media, blogs, websites

• TV, radio, press

• Podcasts, streaming platforms

• Forums, online videos

In the liquid ecosystem, information flow is centralized.

What technological developments made the liquid ecosystem possible?

What role do social media algorithms play in the ecosystem?

• They create content for users.

• They decide which content is visible to users.

• They eliminate all irrelevant content.

• They block all user-generated content.

What is the 'Mother Effect' in social media?

Social media platforms act as informative gatekeepers.

According to Iván Fanego, what is essential for brands to connect with digital audiences?

• Traditional advertisements

• Engaging and innovative content

• Expensive marketing campaigns

• Celebrity endorsements

The book argues that traditional advertising is still highly relevant for digital-native audiences.

Who are digital natives, and why are they significant in modern communication strategies?