Worksheet 1: Customer needs

1. Which of the following is an example of a product/service you might have bought in the last month?

• Groceries

• Clothing

• Electronics

• None of the above

2. Which of the following is a product-focused business in your local area?

• Local Bakery

• Car Repair Shop

• Hair Salon

• Accounting Firm

2. State one product-focused, and one service-focused business in your local area. (ii) Service focused business:

• Local grocery store

• Car repair shop

• Clothing boutique

• Bookstore

3. How does a product-focused business meet the needs of one specific type of customer?

• By offering a wide range of services

• By providing high-quality products

• By focusing on customer service

• By offering competitive pricing

3. How does each of the businesses identified in Question 2 meet the needs of one specific type of customer? (ii) Service focused business: Customer type:

• By providing personalized services

• By offering discounts

• By having a wide range of products

• By having a strong online presence

1. Outline one way that Deliveroo provides customer convenience.

• By offering a wide range of restaurant choices.

• By providing in-store dining options.

• By requiring customers to pick up orders.

• By limiting delivery hours.

Deliveroo is targeting which type of customer with the service it provides?

• Customers who prefer dining in restaurants

• Customers who enjoy cooking at home

• Customers who seek convenience and quick delivery

• Customers who are looking for grocery shopping

Which of the following is one of the four customer needs related to cost?

• Quality

• Convenience

• Price

• Service

Which of the following best explains the customer need for quality?

• Quality refers to the durability and reliability of a product.

• Quality is about the aesthetic appeal of a product.

• Quality is the affordability of a product.

• Quality is the speed of delivery of a product.

Which of the following best explains the customer need for convenience?

• The need for products or services to be easily accessible and save time for the customer.

• The need for products or services to be affordable and provide good value for money.

• The need for products or services to be of high quality and reliable.

• The need for products or services to be personalized and cater to individual preferences.