Revision quiz

An abbreviation that deals with customers finding you online quickly is...

Creating content: which step is related to researching gaps in content and social listening?

• Keyword research

• Optimisation

• Ideation

• Editing

• Writing

Creating content: which step is related to making things legible and having the right tone, etc.?

• Keyword research

• Optimisation

• Ideation

• Editing

• Writing

Which category of content is this: when you invite an expert to answer questions, share their expertise

Which category of content is this: when you gamify your audience's experience

Which category of content is this: when you demonstrate how to use your product

The content principle which states that you should only use the "freshest" materials possible is...

A legal term that is related to protecting content

Patents cover

• Novel ideas

• Ideas based on previous work

How do you call an exception that allows you to utilise copyrighted content?