Digital Marketing Quiz

Digital Marketing Quiz

University

79 Qs

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Digital Marketing Quiz

Digital Marketing Quiz

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Leslie Gould

Used 2+ times

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79 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is true of trust symbols on a website?

Awards and guarantees can function as trust symbols

Accessible return policies are not counted as trust symbols

Trust symbols should be limited to one per webpage

Trust symbols do not include social media presence

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A page that is seen after one clicks on an ad is called a

Marketing page

Home page

Leader page

Landing page

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Whereas certain white-hat techniques may provide a temporary improvement in rankings, they are unlikely to benefit a website long term

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT true of Pinterest?

Clicking a pin gives supplemental information included with the pin

No pins include the URL of the source of the pin

Traffic from Pinterest is likely to be highly engaged and often purchase minded

Several e-commerce sites have greatly increased their profits through the creative use of Pinterest

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a type of owned media?

Display advertising

Direct traffic

Social media advertising

Email marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Email addresses should be obtained directly from consumers along with their permission to email them promotional messages

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Navigation bars have increased in popularity since 2010

True

False

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